In many ways, baths were the ancient Roman equivalent of community centres. Because the bathing process took so long, conversation was necessary. Many Romans would use the baths as a place to invite their friends to dinner parties, and many politicians would go to the baths to convince fellow Romans to join their causes. The thermae had many attributes in addition to the baths. There were libraries, rooms for poetry readings, and places to buy and eat food. The modern equivalent would be a combination of a library, art gallery, mall, restaurant, gym, and spa.
The Romans believed that good health came from bathing, eating, massages, and exercise. The baths, therefore, had all of these things in abundance. Since some citizens would be bathing multiple times a week, Roman society was surprisingly clean.
Emperors often built baths to gain favor for themselves and to create a lasting monument of their generosity. If a rich Roman wished to gain the favor of the people, he might arrange for a free admission day in his name. For example, a senator hoping to become a Tribune might pay all admission fees at a particular bath on his birthday to become well known to the people of the area.
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